Why we built a retention operations platform.
Because every institution we talked to had bought an alert system, and not one of them had a workflow for what happened after the alert fired.
The premise
Early-alert technology has been around for 15 years. The accuracy is excellent. The adoption is awful — 3 to 8 percent in most surveys. Detection isn't the problem. Execution is the problem.
The thesis
If you put a dashboard in front of every advisor and every professor, you've just added a third tool to people who barely have time for the two they're already using. Adoption will collapse. It always does.
If instead one small Retention Operations team runs a Kanban board, and that board drives action outward via brand-aware emails with single-click action buttons — adoption stops being the question. The platform is the operator's tool, and everyone else just clicks an email. Their adoption rate is 100% by construction.
The audit trail
An accreditor or trustee asking "what did we do for the at-risk cohort?" should not be a five-week scramble. With RetentionIQ™, the answer is a query: every state change, every email, every action, attributed, timestamped, IP-stamped, append-only.
Security & FERPA
We are FERPA-first by design. Student information lives in a tenant-isolated database. We never aggregate data across institutions. Action tokens are hash-stored, single-use, scoped, with short TTLs. The product is independent of your LMS — if Canvas has another bad day, your interventions don't.
First customer
Lindenwood University in St. Charles, MO. Provost Kathi Vosevich's team. Go-live August 2026. The case study writes itself as the cohort moves through the year.
Want to talk about it?
If any of this sounds like your situation, we'd genuinely like to compare notes.
Request a demo